Roswell Women in Business: Spotlight on Mindy Jorgensen of Makeup Aesthetics by MJ

Roswell is home to many talented creatives, and among them is Mindy Jorgensen, the founder of Makeup Aesthetics by MJ, a luxury mobile makeup service that blends high-end artistry, confidence-building education, and a deeply personal client experience. With years of experience and a passion shaped by community, family, and faith, Mindy has created a business that helps women feel radiant for life’s most meaningful moments.

A Lifelong Love of Makeup

Mindy’s journey began long before her business had a name. She has always loved makeup and spent her teenage years doing looks for her friends. As they grew up, she continued doing makeup for weddings, maternity shoots, and family portraits.

Mindy shared that her business evolved naturally through word of mouth. What started as something she simply enjoyed became something others continually sought her out for. Over time, her hobby transformed into a thriving business that now serves women all throughout the Roswell community and beyond.

Luxury, Education, and a Personal Touch

Makeup Aesthetics by MJ offers full-service luxury makeup applications for events, photo shoots, and special occasions. Mindy travels directly to her clients, creating a high-end, on-location experience that feels comfortable, pampering, and personalized.

One of the things that makes her business truly shine is the emphasis she places on education. She offers private and group makeup lessons that empower women to understand their features, their products, and their everyday routine.

“With the products and techniques I have learned over the years, I can help every woman customize a makeup routine that fits her lifestyle,” she explained. These lessons make her business stand out in Roswell, where women of all ages can learn skills they feel confident using.

Mindy is also especially excited about her Virtual Group Makeup Lessons, which are perfect for bridal parties, corporate events, women’s groups, or a fun virtual girls’ night.

Empowerment Through Beauty

Mindy shared that her goal is to create an experience that leaves clients feeling pampered, radiant, confident, and empowered. She believes beauty is not just for special moments but something women deserve to feel every day.

Her philosophy is clear: makeup is about confidence, expression, and joy. Through her artistry and her teaching, Mindy helps women see themselves in a new light.

Taking the Leap Into Entrepreneurship

Before launching her own business, Mindy worked with a large bridal makeup company. While she gained valuable experience, she realized that the demanding schedule pulled her away from her family and limited her ability to grow.

She decided to take a leap and build something of her own. It took years of hard work to build the loyal clientele she has today, but she wrote that she is grateful for every step of the journey. Going out on her own gave her the chance to create a business she could be proud of and a schedule that worked for her family.

Her biggest support system has been her faith and her husband. “My faith in God keeps me going,” she wrote. “And my husband is the best listener, sounding board, and friend. His support is essential.”

Photography by Kayla McPherson

Motherhood and Making It Work

Motherhood has played a central role in shaping how Mindy runs her business. She always wanted to be present during her children’s early years and built her business with flexibility in mind.

Now that her kids are in elementary and middle school, she balances events, client sessions, and family time by adjusting her schedule around their activities. She also works with photographers and clients during the week while her kids are in school.

Her approach reflects the same message she shares with other moms: it is possible to build a meaningful business that fits your family and your season of life.

Deep Roots in Roswell

Mindy’s connection to Roswell is lifelong. “I was born and raised in Roswell,” she wrote. “My love for this community runs deep.”

She has watched Roswell transform from a rural town full of horse farms into the vibrant and artistic city it is today. Being able to raise her children here, in the same places she grew up, is something she treasures.

She also loves supporting other women-owned businesses and gives special shoutouts to Amber DeSantis Photography, Karina Morazzi Photography, and Sweet Creations by Yasani for their incredible talent and partnership.

Serving Confidence, One Brushstroke at a Time

Through Makeup Aesthetics by MJ, Mindy brings a luxurious yet approachable experience to women preparing for life’s biggest milestones, from weddings to corporate headshots to everyday beauty lessons. Her work is grounded in skill, kindness, and a true love of helping women feel their absolute best.

Her artistry, her story, and her heart continue to make a beautiful impact in the Roswell community.

Learn more about Makeup Aesthetics by MJ:

@makeupaestheticsbymj