Helping founder-led businesses bring strategy, people, systems, and execution together.

Executive Leadership

 

Alexandra has led both remote and in-person teams across startups, established companies, and international organizations. Her experience includes serving as Chief Operating Officer of a multimillion-dollar startup, helping lead a fivefold scale and supporting growth to a $20 million valuation through operational strategy, systems development, financial oversight, and team leadership.

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She also served as Interim CEO of a global wholesale furniture company, restructuring operations while expanding retail partnerships with Costco, Home Depot, Target, Wayfair, and HomeGoods.

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Throughout her career, she has partnered with founders to improve operations, strengthen financial visibility, optimize marketing, implement technology, and build businesses designed for long-term growth.

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Global Operations & International Business

 

Alexandra brings extensive international operations experience, having lived and worked in Shanghai, Beijing, Guangzhou, and Kunming while spending nearly two decades studying Chinese business practices, manufacturing, supply chain management, and consumer behavior.

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Her global experience includes working alongside manufacturing partners throughout China, collaborating with international teams across the Philippines, Germany, Argentina, and Mexico, and designing fulfillment systems serving customers in more than 46 countries. She has led initiatives involving international sourcing, logistics, VAT compliance, import/export operations, inventory planning, and cross-cultural business relationships.

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This firsthand experience gives Alexandra a unique perspective on building operational systems that are scalable, efficient, and designed to navigate the complexities of global business.

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Marketing, Finance & Technology

 

Alexandra believes operations do not exist in isolation. The strongest businesses are built when marketing, finance, technology, AI, and operations all support one another.

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Rather than treating each department as a separate project, she helps founders create one connected business where every decision contributes to the larger strategy.

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Throughout her career, she has developed measurable marketing initiatives, built financial reporting systems that improve executive decision-making, implemented technology that streamlines operations, and helped businesses embrace AI and automation as practical tools for growth.

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Her work has supported companies featured in Shark Tank, Vogue, NPR, The Guardian, The New York Times, The Wall Street Journal, Goop, Cool Hunting, Eater, Widewalls, ArtNet, The Village Voice, LA Weekly, TED, and SXSW.

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Foundation

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Alexandra began her career during the 2009 recession, an experience that shaped her approach to resilience, adaptability, and practical problem-solving.

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Since then, she has helped businesses navigate global downturns, supply chain disruptions, and rapid technological change, including the rise of social media as a central business growth channel. From the early days of Facebook to the evolution of Instagram and today's AI-driven business landscape, she has seen firsthand how successful companies continuously adapt alongside technology.

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Her leadership is grounded in real-world experience navigating uncertainty, solving complex operational challenges, and building businesses designed to last.

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Founder of Women in Business Roswell

 

In 2025, Alexandra founded Women in Business Roswell, a thriving community dedicated to helping women build meaningful relationships, grow their businesses, and support one another through collaboration over competition.

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What began as a local networking initiative has grown into a vibrant community offering monthly meetups, educational programming, leadership opportunities, and meaningful connections for women entrepreneurs across North Georgia. The community was created with one simple belief: successful businesses grow faster when founders have a strong community behind them.

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Learn more:

Women in Business Roswell

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Today

 

Through Small Biz OBM, Alexandra serves as a trusted strategic partner for founder-led businesses seeking executive-level operational leadership without the cost and complexity of building a full executive team.

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She works alongside existing teams or assembles trusted specialists, ensuring every person, project, and system works together seamlessly under one operational strategy. From marketing and finance to technology, AI, and operations, every moving part is aligned to support sustainable business growth.

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Her mission is simple:

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To help founders spend less time managing the business and more time leading it.

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Because while great specialists do great work...

Great businesses make it all work together.