Roswell Women in Business: Spotlight on Alyssa Black of ABCurated
- alexandraloulias
- Dec 7, 2025
- 3 min read
Roswell is full of women who uplift, inspire, and change the way others see themselves. Among them is Alyssa Black, founder of ABCurated, a personal styling brand built on connection, confidence, and intention. What began as an internal transformation became a business that now empowers women across Roswell to step into their most authentic and beautiful selves.
A New Chapter That Sparked a Movement
For Alyssa, turning 40 was not a crisis. It was clarity. It was a moment that invited her to slow down, reevaluate, and redefine what she wanted for her life. She realized the pace she was living and the version of herself she had become no longer matched where she was meant to go.
She wrote that she chose to evolve with purpose. Along that journey, she discovered something powerful: transformation is not about perfection. It is about permission. Permission to grow, shift, and show up differently.
As she stepped into her next chapter, she felt called to help other women do the same. That desire to inspire confidence, connection, and self-love became the foundation for ABCurated, a brand that celebrates every woman’s story through personal styling and intentional gifting.
Styling That Goes Beyond Clothes
ABCurated is described in one sentence: a movement inspiring women to live beautifully, give intentionally, and become the most confident version of themselves.
Alyssa’s styling is not just about outfits. It is about identity. She helps women rediscover their voice, their magic, and their presence. Whether through wardrobe curation, meaningful gifting, or simply helping someone see themselves in a new light, Alyssa brings heart, intuition, and artistry to each experience.
Right now, she is most proud of the transformations she witnesses. She shared that watching women light up from the inside out is the most beautiful part of her work.
Magic Rooted in Roswell
Alyssa describes Roswell as a place with a special kind of magic. It reminds her of the close-knit community she grew up in on the West Coast, but now feels even more like home.
She wrote that ABCurated was built with the same values that make Roswell extraordinary: kindness, connection, and genuine love for people. Every collaboration, conversation, and gift reflects that sense of community.
Roswell has embraced her wholeheartedly, and through her business, Alyssa pours that warmth right back into the place she now calls home.
The Entrepreneurial Journey
Alyssa’s motivation to become an entrepreneur came from a desire to create a life full of purpose, impact, and freedom. She wanted her daughters to see firsthand that women can design their own path with intention and heart.
Her biggest challenge was simply getting started. She shared that taking the first step was the hardest part, but once she did, momentum built confidence and everything became a little easier.
Her biggest lesson: trust yourself. She wrote that instincts are more powerful than we realize.
Her greatest support system has been her gal pals, the mom village that lifts her, listens, and reminds her that we all need each other.
Motherhood and the Art of Balance
Motherhood has shaped every aspect of ABCurated. It taught Alyssa patience, purpose, and the importance of leading with heart. She built her business in a way that honors both her family and her calling.
Her advice to other moms who dream of starting a business is filled with warmth: give yourself permission, trust the process, and know that every step counts.
Celebrating Community and Creativity
Alyssa loves Roswell for its warmth and togetherness. The community reflects the very values her business was built on. She also loves supporting other local creators, including Coleypaints, known for beautiful handmade banners.
When she needs inspiration, Alyssa finds it near the water. Her favorite spot to unwind is Roswell River Landing, where she can breathe, reflect, and reconnect.
A Brand Built on Kindness and Confidence
ABCurated is more than a styling business. It is a reminder that every woman deserves to feel seen, celebrated, and supported. Through her work, Alyssa is creating beautiful ripple effects throughout Roswell, inspiring others to believe in themselves, express their stories, and live with intention.
Her journey is proof that transformation begins within and grows outward, touching every person along the way.
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